Çѽļ¼°èÈ­ ¼ÒºñÀÚ °æÇè°ü¸® ¸ðÇü°³¹ß/ ³ó¼ö»ê½ÄÇ°ºÎ - ±èµ¿ÈÆ
admin (165.¢½.5.26) 
13-10-11 10:09
Hit : 6,239
±èµ¿ÈÆ(°æ¿µÇаú, Donghoon Kim)

Çѽļ¼°èÈ­ ¼ÒºñÀÚ °æÇè°ü¸® ¸ðÇü°³¹ß/ ³ó¼ö»ê½ÄÇ°ºÎ
Development of customer experience management model for globalizing Korean cusine

Summary:
¼¼°è ÁÖ¿ä µµ½Ã¿¡ °ÅÁÖÇÏ´Â ¿Ü±¹ÀÎ ¼ÒºñÀÚ¸¦ ´ë»óÀ¸·Î ¿¡½º´Ð Ǫµå ¹× ÇѽĿ¡ ´ëÇÑ ±â´ë°¡Ä¡¿Í ¼¼ºÎ°æÇè¿ä¼Ò¸¦ ÆľÇ, À̸¦ ¹ÙÅÁÀ¸·Î °í°´ÀÇ ÇѽļҺñ°æÇè ÃøÁ¤À» À§ÇÑ ÁöÇ¥¸¦ °³¹ß.
Developed customer experience measures through analyzing foreign consumers¡¯ expectations on ethnic & Korean foods and finding touch points.